Taking an Altitudinal Approach to Growing Your Business

Like it or not, owning a business means being accountable for the overall performance of the company. Owners wear many hats, including that of strategist, financial manager, and leader, inspiring the unique culture that drives results. No pressure!

A successful business owner keeps him or herself “out of the weeds”, thinks more strategically, and takes specific steps to lead the company to the next level. While that may sound easier said than done, here are a few things successful leaders do regularly: 

  • They set aside strategic planning time.

This time is critical for leaders as it gives you space to look at your business from an altitudinal perspective. This is where you can begin to align strategic and tactical plans for growth.

  • They pinpoint and address core financial issues and opportunities.

How long has it been since you’ve been able to dive into your financials and really understand the numbers and what they mean? For many business owners, not having clean, up-to-date books or financial data they can rely on is the primary reason for not diving into this aspect of their business. Once your financials are in order, you’ll be able to pinpoint trends, solve issues, and create new processes for success.

  • They create and maintain a growth plan their team can rally around.

By creating and communicating the ways you envision growth for your company, you can get your team on board so everyone is working towards the same goals by contributing in their own unique way.

As a full-charge accounting firm, we understand when your books aren’t in order, your taxes haven’t been filed, or you can’t meet payroll, there is little time to think about anything else, including strategy. The key is to find a way to get “out of the weeds” and create some space for yourself not just to maintain – but to thrive in your business.   

Fortunately, you don’t have to do it alone. While we can help you with the accounting details, we take it a step further. Developed to support a growing company’s growth efforts, The Minerva 360 Blueprint™ provides business owners with the specific tools needed to improve profitability. It’s designed for companies with revenues of $500K to $10M, and starts with the Minerva 360 Blueprint Quiz. From there, we help business owners develop a clear vision for where and how the company can grow, and identify areas that may need attention. Our 360-degree approach includes providing you with:

  • Comprehensive financial statements
  • A written analysis of gaps and opportunities in financials
  • A written summary of key items to be addressed
  • Initial tools enabling the owner to take immediate action  
  • Assessments to help the owner become a more effective leader

Start today by taking the Minerva 360 Blueprint Quiz and begin uncovering factors that are at the heart of your business success and potential for growth. To learn more about us, visit http://www.theminervagrp.com/.

The Minerva group is a full-charge accounting firm that supports businesses on every level — from accounting services and tax preparation to CFO consulting and professional advisory services. Our approach is distinctive in that it partners with business owners to build their financial framework to support business growth. Their 360-degree approach is a unique, holistic formula for success, incorporating both the financial and human aspects of the business.

A 360-Degree Approach to Financial Spring Cleaning

Tax season is behind us! What was your experience? Did you have everything you needed at your fingertips or were you scrambling to pull documents and records together?

The process of filing your taxes likely brought to light issues that exist with your financial records, and more importantly, your strategies and practices. Now is a great time to invest in some financial spring cleaning. Start by asking yourself the following:

  • Were your high-level financial documents accurate and in balance for 2018?
  • What is your current state of cash flow and do you have a cash-flow forecast?
  • Do you have both short and long-term financial goals and a strategy to reach them?
  • Are your financial goals aligned with your company’s vision and mission?
  • Do you have Key Performance Indicators in place? If so, are they being monitored regularly and acted upon?

If your financials are lacking in any respect, many areas of your business can be negatively impacted including profitability and growth. Perhaps you need to do a 180 where your financials are concerned. If so, look at it from a 360-degree perspective.  

The Minerva 360 BlueprintTMwas created with the business owner’s comprehensive success as its objective. It’s all about keeping your business momentum going…and growing! It begins with a “discovery process” during which your company’s most urgent needs, as they relate to your overall financial picture, are identified. We help the owner gain a comprehensive understanding of their financial position, develop a clear vision for where and how the company can grow, and provide specific tools for addressing various financial elements.

We can take it a step farther by helping business owners understand how their leadership style affects what is working and not working in the business. We do this through Minerva’s Energy Leadership Index (ELI) which helps you tap into your goals and motivations, and then provides you with customized tools to guide you in your unique decision-making processes. We then deliver customized financial and leadership strategies and methods that are essential for taking your company to the next level. Our support continues in a variety of roles – from keeping your books clean and up to date, to developing and implementing a detailed “blueprint” for growth and acting as an accountability partner to help you achieve your vision.   

It’s easy to get started. Take the Minerva 360 BlueprintTM Quiz at www.360blueprint.info. You’ll receive a personalized assessment, recommendations, and the opportunity for a complimentary follow-up phone call to dive into your results in even greater detail. To learn more, visit http://www.theminervagrp.com/ or contact us.